Every year in July, the island of Sainte-Marie (Nosy Boraha), located in northeastern Madagascar, hosts a unique event: the Whale Festival. This gathering celebrates the annual migration of humpback whales that come to mate and give birth in the warm waters of the Sainte-Marie channel. It attracts both locals and visitors from around the world, all eager to witness the majestic spectacle of these marine giants.

For one week, the town comes alive with a vibrant program blending culture, nature, and celebration. Guided boat tours offer close whale-watching experiences while ensuring respect for the animals and their environment. Alongside these outings, the festival features concerts, parades, sporting competitions, craft exhibitions, and marine conservation talks. At the heart of it all is the "Festival Village," where visitors can enjoy local cuisine, cultural performances, and handcrafted products.

Beyond its festive nature, the Whale Festival carries a powerful message of marine conservation and sustainable tourism. It raises awareness about the importance of protecting marine ecosystems and endangered species. As a showcase of Malagasy culture, the festival also supports Sainte-Marie's local economy and highlights the island's warm hospitality and unique traditions.